LeadVenture, the award-winning provider of digital marketing solutions to dealers and equipment manufacturers, announced today that Roy W. Olivier is retiring as president and chief executive officer and will be succeeded by Tim MacDonald effective March 2020.
“It has been my honor to lead this company over the past 12 years, and I am very proud of the value we have created for our customers, employees and shareholders.” said Roy W. Olivier. “I want to thank each of our amazing 1,100 employees for their support and ongoing commitment to helping our customers Sell More StuffTM. This is the right time for me personally, and for the company, to transition to the next generation of leadership. I am excited to hand over my role over to Tim MacDonald, who I believe will take LeadVenture to new heights.”
Tim MacDonald joins LeadVenture with more than 25 years of technology and software experience across enterprise, SMB and consumer industries. Having led the Expedia US business, as well as serving as chief product officer for SAP Concur, he brings a wealth of experience in ecommerce, digital marketing, product development, and software solutions for small and large businesses.
“I am incredibly excited to lead this amazing team and to help dealers and OEM’s grow their businesses through highly efficient marketing and innovative consumer experiences,” said Tim MacDonald. “As a powersport and marine enthusiast myself, I cannot imagine a more exciting space in which to have an impact.”
LeadVenture provides an award-winning suite of website, digital marketing and software tools to drive online leads and in-store sales to dealers, equipment manufacturers and distributors. Our full solution, SaaS software digitally connects dealerships with their customers online so they can grow their business. With the industry’s most complete product data, we collect and publish content on millions of parts for hundreds of catalog and aftermarket providers. Serving more than 28,000 dealership rooftops across 13 vertical markets, our expertise comes from real-world dealership experience and a passion for listening and responding to our dealers’ and manufacturer’s needs.