LeadVenture is the market-leading SaaS provider of dealership solutions, including digital retailing, e-commerce, digital marketing, dealer management and e-catalog solution across 10 industry verticals, including powersports, marine, recreational vehicle, pre-owned auto, agriculture and more. We provide more than 55,000 dealerships with dealer management systems, e-catalog solutions, online storefronts and numerous layered apps such as inventory management, lead management, email marketing, e-commerce and many more.
Our solutions enable optimal inventory merchandising while maximizing qualified lead generation. We collect and publish data on millions of vehicles and parts for hundreds of catalog and aftermarket providers—including OEM and aftermarket parts, garments and accessories—and syndicate data to popular marketplaces like eBay, Facebook Marketplace, Craigslist, Amazon, Walmart and others. We are recommended by nearly 200 OEMs to their dealer networks, including BRP (Bombardier Recreational Products), Polaris®, Goodyear® and many more.
Despite our size, we came from humble beginnings. Our first brand, ARI, began in 1981 as a catalog-focused business and then expanded into websites and digital marketing. ARI grew through a series of acquisitions, starting in 2008, and was publicly traded for more than 20 years. In 2018, True Wind Capital took the company private and continued to merge with primary competitors to create the industry's largest footprint for dealer-centric digital solutions. True Wind brought on TA Associates, and acquisitions have ramped up since then. Our parent brand, LeadVenture, was born in 2020.
Today, our family of brands includes ARI Network Services, Inc. (ARI), Dealer Spike, Dealer Car Search, TCS Technologies, Net Driven, InteractRV, Direct Communications, Inc. (DCi), Auction123, PSM Marketing, Powersports Support, Frazer Computing and vNext Technologies. Each one is an industry leader in serving dealers in their specific verticals. LeadVenture’s 1,200 team members around the world wake up each day thinking about how to help our local, independent dealers around the world grow their businesses. Our investors include the private equity firms True Wind Capital and TA Associates.
True Wind Capital
Tim serves as President, CEO and Board Director of LeadVenture. With more than 25 years of technology and software experience, he is extremely passionate about creating value for our many brands and their consumers. Tim places significant priority on culture and people development, having seen firsthand the benefits of a strong, positive environment that empowers people to deliver customer value while gaining career-boosting experience.
Prior to joining LeadVenture, Tim served as Executive Vice President and Chief Product Officer at SAP Concur, leading product strategy, planning and management. Previously, he was Senior Vice President and General Manager of Expedia.com, managing Expedia’s largest region while also leading global product management for Expedia worldwide. He is an ardent powersports and boating enthusiast who loves living in the Pacific Northwest with his wife, two daughters and Ollie, the golden retriever.
Krissy brings experience from her years in software operations and M&A to the teams that support LeadVenture’s customers every day. Krissy is passionate about continuous improvement and learning and is proven to deliver on value creation through M&A and strategic growth initiatives. Prior to LeadVenture, Krissy held a variety of leadership roles in product, strategy and operations at Zywave, provider of sales, marketing and back-office SaaS solutions to the insurance industry in Milwaukee, Wisconsin. She enjoys sail racing and cruising around the world, and currently resides in Portland, Oregon, with her husband, two kids and an 11-pound Schnoodle named Napoleon.
Chris has more than 20 years of software product experience. He is very passionate about building software that is easy to use and solves real customer problems.
Prior to joining LeadVenture, he has served the software industry for many years through prominent brands such as Promethean, Onvia and CDK. He is married with four teenage kids, and he loves spending time outdoors and boating with his family.
Dwayne is responsible for software engineering and information technology as the CTO at LeadVenture. He works to build high-performing teams focused on high-value SaaS software and helps create a wide range of award-winning e-commerce and e-catalog platforms, lead management tools and digital marketing services that helps dealers, equipment manufacturers and distributors complete and sell online and in-store.
Parker is responsible for the finance, accounting and legal functions as the CFO of LeadVenture. He is experienced in building SaaS companies for scalable growth by focusing on people, processes and systems. Prior to LeadVenture, Parker held CFO positions at Smarsh and Ivey Performance Marketing. He is also a licensed CPA and former auditor at KPMG. Parker is married with four children and enjoys mountaineering and spending time on the family farm.
Matt leverages a deep knowledge of sales- and marketing-driven growth to form strategic partnerships across industries. He is highly experienced in enterprise software, strategic partnerships, mergers and acquisitions and finance. He has a demonstrated track record of successful leadership, team development and P&L management, driving strong and consistent profitable growth. Before joining LeadVenture, Matt worked with CDK Global for more than 15 years, fulfilling a variety of VP and senior director roles.
Amber is our collaborative, dynamic and goal-driven HR leader. With more than 15 years of executive HR experience, Amber brings a true passion for helping companies scale their people practices through being data-driven, business-aligned, enterprise-minded and people-hearted. Her leadership roles include Microsoft, Corbis Images, Onvia and OfferUp. Amber is married with four sons, and her family enjoys singing, playing a variety of instruments and restoring classic cars.
Daphne Li brings 20 years of experience in operations, strategy and business transformation. She is passionate about making a meaningful impact on business outcomes through operational excellence. Prior to LeadVenture, Daphne served as the Chief Operating Officer of SAP Concur Solution Area at SAP. Before joining SAP Concur, Daphne worked at Dell for 14 years in a variety of leadership positions. Daphne lives in Bellevue, Washington, with her husband, daughter and two handsome cats named William and Casper.
Michael is responsible for accelerating LeadVenture’s growth through M&A and other cross-functional strategic initiatives. He drives evaluation and execution of acquisitions and commercial deals through pipeline development, due diligence, negotiations, integration planning and synergy implementation. He works closely with LeadVenture’s investors, executive team and divisional leadership to ensure business objectives are met. Prior to joining LeadVenture, Michael worked at Live Nation and Morgan Stanley.