Windsor, Calif. – Solectrac electric tractors are leading the charge to electrify the agriculture and utility space with its growing dealer network. In the interest of providing a superior digital experience to customers and dealers, Solectrac, a subsidiary of Ideanomics, has partnered with LeadVenture as its preferred provider of websites to Solectrac dealers nationwide.

LeadVenture will also provide various industry-leading online products and solutions. Through LeadVenture’s ARI Network Services and Dealer Spike brands, Solectrac dealers will be offered ‘Solectrac Zone’ websites with lead generation tools, and will provide SEO, SEM, geofencing, retargeting, and social media marketing.

Solectrac is leading the innovation of next-generation farm equipment with its electric tractors. “Solectrac tractors are unique in offering a powerful tractor that is better for people, livestock, and the environment. We also wanted to offer a unique online experience to our esteemed dealers and customers, that is why we selected LeadVenture,” said Mani Iyer, CEO Solectrac.

With this partnership, LeadVenture provides Solectrac a stronger and broader online presence for dealers with a focus on greater brand identity in the clean agriculture and electronic vehicle communities.

“We’re excited about the partnership with Solectrac, providing their dealers and customers with a modern commerce platform, says Amit Chandarana, LeadVenture’s Senior Vice-President, Head of OEM Partnerships. “As they lead the evolution of next generation agricultural technology, our Solectrac Branded Zone’s create an experience that increases engagement and delivers analytics to help optimize their business.”
Solectrac will begin rolling out the partnership to their dealer network in March.