Wilsonville, OR, (March 20, 2024) – LiuGong is bringing a stronger and more efficient online presence to its brand and dealership network through partnership with Dealer Spike. Dealers in the heavy machinery industry can receive industry-leading digital solutions to increase their sales leads.

As the exclusive preferred website and digital marketing provider, Dealer Spike will build US, Canada and Mexico corporate websites for LiuGong. Additionally, Dealer Spike and LiuGong are launching a LiuGong Zone program, which strengthens the manufacturer-dealer relationship and gives dealers better access to corporate resources. LiuGong’s corporate dealer locator will drive shoppers to the LiuGong Zone on a dealer’s website, which features the latest brand requirements, showrooms and promotions. Finally, dealers who enroll in a Dealer Spike website can qualify for waived setup fees through the partnership.

“We look forward to working with Dealer Spike to provide the heavy machinery industry with greater support and solutions created by dedicated specialists,” says Chris Saucedo, VP of Sales & Marketing at LiuGong. “We’ve built our brand on the promise of reliability – delivering the level of quality and integrity that our dealers and their customers expect. Partnering with Dealer Spike furthers our promise, as they have demonstrated again and again that they are a solid asset to the heavy machinery industry.”

Dealer Spike will equip participating LiuGong dealers with premium websites, which are guaranteed to increase online leads by 30% through lead-driving tools such as built-in SEO, mobile-optimized design and lead forms, transparent website analytics and more. Dealers can also elect to receive additional digital solutions like ADA website compliance services, live chat and text, inventory management, e-commerce solutions and a 360-degree walkaround application.

“We give a major ‘thank you’ to LiuGong for including Dealer Spike in their dealer growth endeavor,” says David Mitchell, Vice President of OEM Sales at Dealer Spike. “The LiuGong Zone program is a great way to ensure dealers are receiving the support and resources they need to meet their sales goals, and that’s only the beginning of what dealers can achieve through this program. We look forward to a strong partnership with LiuGong.”

Dealer Spike, a leading provider of digital solutions for the powersports, marine, trailer and outdoor power equipment industries, and Sheffield Financial, a division of Truist Bank “Sheffield Financial”, a trusted provider of retail financing solutions for more than 30 years, are excited to announce their strategic partnership to elevate the digital retail experience for dealerships and consumers.

The seamless integration of Sheffield’s competitive interest rates, Pre-Qualification Process and online credit application into Dealer Spike’s digital retailing solution, Payment Genie, will allow consumers to determine estimated monthly payments, and even apply for financing on a specific vehicle or equipment, at up to 5,000 eligible dealer websites across the United States.

In today’s digital age, consumers expect elevated personalized experiences and to perform most of the buying process online. Given the ever-growing demand, Dealer Spike and Sheffield Financial are joining forces to offer an industry leading digital retail solution, Payment Genie, which incorporates the following:

• Competitive Interest Rates: Sheffield is an industry leader in providing flexible retail financing solutions with competitive interest rates which will be integrated in Payment Genie for users to calculate estimated monthly payments.
• Sheffield Prequalification Process Integration: Applicants will be able to take the next step to determine which rates they qualify for with the seamless integration of Sheffield’s Prequalification Process into the Payment Genie digital retail experience.
• Sheffield Application Integration: Applicants who are ready to purchase will be able to apply for financing with Sheffield Financial using the Payment Genie experience on the dealer website enabling them to save time at the dealership.

Value to Dealers:

• Opportunity for Increased Sales: Data clearly shows that customers more likely to return to a dealership that offers a digital retailing solution, leading to more sales opportunities for those dealers. An integrated website allows applicants to estimate monthly payments and quickly access Sheffield Financial’s Prequalification Process with no impact to an applicant’s credit. Dealers will save time and resources with the ability to identify qualified buyers and accelerate the purchase process from online to in-store.
• Dynamic Lead Generation: Dealers will have immediate access to qualified leads which will allow them to provide their customers with a superior, frictionless, retail buying experience.
• Streamlined Sales Process: The integration between Payment Genie and dealers’ lead management systems will streamline the sales process, reduce paperwork and administrative tasks for both customers and dealership staff. This optimization improves staff efficiency, allowing more focus on personalized customer service.

Commenting on the partnership, Jeff McKay, President of Sheffield Financial, said, “Our collaboration with Dealer Spike enables dealers to effortlessly incorporate Sheffield Financial’s innovative prequalification technology into their own Dealer Spike website. This fully integrated financing solution empowers digital shoppers to see if they prequalify without any impact to their credit. Dealers will enjoy an integrated and efficient workflow, as Prequalified digital shoppers will be available in their Dealer Spike retailing portal.
Tim MacDonald, CEO of LeadVenture, parent company of Dealer Spike, added, “This new partnership will help our dealers accelerate their business and make the buying process even more frictionless for their consumers.”

The partnership between Dealer Spike and Sheffield Financial is set to transform the way dealerships operate in the digital realm, ultimately benefiting both dealers and consumers alike. Stay tuned for further updates as this collaboration continues to unfold.

Read this article to learn more about why dealers need to adapt now to thrive in the future.

Wilsonville, OR – As dealers seek to stay ahead of their competitors, it is essential to have an advanced digital solution which provides an exceptional customer experience while streamlining internal operations. This strategic partnership between Dealer Spike, a LeadVenture brand, and IronConnect allows dealers to market their units to the correct audience whether that is a customer or another dealer on the IronConnect platform.

This integration allows dealerships to manage their inventory more efficiently while providing a seamless customer experience.

“Our partnership with IronConnect delivers an advanced integration solution that will help Dealer Spike’s agriculture, construction, truck and trailer dealers streamline their operations which will allow for business growth,” said Jason Lehman, LeadVenture’s Vice-President of Sales. “By integrating our website platforms with IronConnect’s comprehensive inventory management solution, we can provide a streamline experience for dealerships and their customers.”

This partnership unites Dealer Spike’s expertise in web design applications and its digital marketing toolset with IronConnect’s comprehensive suite of dealer management solutions for a more efficient inventory posting and selling experience.

“IronConnect’s inventory management solution is designed to help dealerships operate more effectively and allows the maximizing of margins on every deal. By integrating with Dealer Spike’s platform, we can make this process easier for our customers, and allow them to utilize the full suite of solutions we offer on every unit in their inventory including IronAdvisor, our market data analysis tool,” said AJ Neifert, President of IronConnect.

This advanced inventory solution from Dealer Spike and IronConnect is available to all agriculture, construction, truck, and trailer dealerships on the Dealer Spike platform nationwide.

Windsor, Calif. – Solectrac electric tractors are leading the charge to electrify the agriculture and utility space with its growing dealer network. In the interest of providing a superior digital experience to customers and dealers, Solectrac, a subsidiary of Ideanomics, has partnered with LeadVenture as its preferred provider of websites to Solectrac dealers nationwide.

LeadVenture will also provide various industry-leading online products and solutions. Through LeadVenture’s ARI Network Services and Dealer Spike brands, Solectrac dealers will be offered ‘Solectrac Zone’ websites with lead generation tools, and will provide SEO, SEM, geofencing, retargeting, and social media marketing.

Solectrac is leading the innovation of next-generation farm equipment with its electric tractors. “Solectrac tractors are unique in offering a powerful tractor that is better for people, livestock, and the environment. We also wanted to offer a unique online experience to our esteemed dealers and customers, that is why we selected LeadVenture,” said Mani Iyer, CEO Solectrac.

With this partnership, LeadVenture provides Solectrac a stronger and broader online presence for dealers with a focus on greater brand identity in the clean agriculture and electronic vehicle communities.

“We’re excited about the partnership with Solectrac, providing their dealers and customers with a modern commerce platform, says Amit Chandarana, LeadVenture’s Senior Vice-President, Head of OEM Partnerships. “As they lead the evolution of next generation agricultural technology, our Solectrac Branded Zone’s create an experience that increases engagement and delivers analytics to help optimize their business.”
Solectrac will begin rolling out the partnership to their dealer network in March.