LiuGong Elects Dealer Spike Exclusive Website and Digital Marketing Vendor

Wilsonville, OR, (March 20, 2024) – LiuGong is bringing a stronger and more efficient online presence to its brand and dealership network through partnership with Dealer Spike. Dealers in the heavy machinery industry can receive industry-leading digital solutions to increase their sales leads.

As the exclusive preferred website and digital marketing provider, Dealer Spike will build US, Canada and Mexico corporate websites for LiuGong. Additionally, Dealer Spike and LiuGong are launching a LiuGong Zone program, which strengthens the manufacturer-dealer relationship and gives dealers better access to corporate resources. LiuGong’s corporate dealer locator will drive shoppers to the LiuGong Zone on a dealer’s website, which features the latest brand requirements, showrooms and promotions. Finally, dealers who enroll in a Dealer Spike website can qualify for waived setup fees through the partnership.

“We look forward to working with Dealer Spike to provide the heavy machinery industry with greater support and solutions created by dedicated specialists,” says Chris Saucedo, VP of Sales & Marketing at LiuGong. “We’ve built our brand on the promise of reliability – delivering the level of quality and integrity that our dealers and their customers expect. Partnering with Dealer Spike furthers our promise, as they have demonstrated again and again that they are a solid asset to the heavy machinery industry.”

Dealer Spike will equip participating LiuGong dealers with premium websites, which are guaranteed to increase online leads by 30% through lead-driving tools such as built-in SEO, mobile-optimized design and lead forms, transparent website analytics and more. Dealers can also elect to receive additional digital solutions like ADA website compliance services, live chat and text, inventory management, e-commerce solutions and a 360-degree walkaround application.

“We give a major ‘thank you’ to LiuGong for including Dealer Spike in their dealer growth endeavor,” says David Mitchell, Vice President of OEM Sales at Dealer Spike. “The LiuGong Zone program is a great way to ensure dealers are receiving the support and resources they need to meet their sales goals, and that’s only the beginning of what dealers can achieve through this program. We look forward to a strong partnership with LiuGong.”

Dealer Spike and Sheffield Financial Partner to Elevate Digital Retailing

Dealer Spike, a leading provider of digital solutions for the powersports, marine, trailer and outdoor power equipment industries, and Sheffield Financial, a division of Truist Bank “Sheffield Financial”, a trusted provider of retail financing solutions for more than 30 years, are excited to announce their strategic partnership to elevate the digital retail experience for dealerships and consumers.

The seamless integration of Sheffield’s competitive interest rates, Pre-Qualification Process and online credit application into Dealer Spike’s digital retailing solution, Payment Genie, will allow consumers to determine estimated monthly payments, and even apply for financing on a specific vehicle or equipment, at up to 5,000 eligible dealer websites across the United States.

In today’s digital age, consumers expect elevated personalized experiences and to perform most of the buying process online. Given the ever-growing demand, Dealer Spike and Sheffield Financial are joining forces to offer an industry leading digital retail solution, Payment Genie, which incorporates the following:

  • Competitive Interest Rates: Sheffield is an industry leader in providing flexible retail financing solutions with competitive interest rates which will be integrated in Payment Genie for users to calculate estimated monthly payments.
  • Sheffield Prequalification Process Integration: Applicants will be able to take the next step to determine which rates they qualify for with the seamless integration of Sheffield’s Prequalification Process into the Payment Genie digital retail experience.
  • Sheffield Application Integration: Applicants who are ready to purchase will be able to apply for financing with Sheffield Financial using the Payment Genie experience on the dealer website enabling them to save time at the dealership.

Value to Dealers:

  • Opportunity for Increased Sales: Data clearly shows that customers more likely to return to a dealership that offers a digital retailing solution, leading to more sales opportunities for those dealers. An integrated website allows applicants to estimate monthly payments and quickly access Sheffield Financial’s Prequalification Process with no impact to an applicant’s credit. Dealers will save time and resources with the ability to identify qualified buyers and accelerate the purchase process from online to in-store.
  • Dynamic Lead Generation: Dealers will have immediate access to qualified leads which will allow them to provide their customers with a superior, frictionless, retail buying experience.
  • Streamlined Sales Process: The integration between Payment Genie and dealers’ lead management systems will streamline the sales process, reduce paperwork and administrative tasks for both customers and dealership staff. This optimization improves staff efficiency, allowing more focus on personalized customer service.

Commenting on the partnership, Jeff McKay, President of Sheffield Financial, said, “Our collaboration with Dealer Spike enables dealers to effortlessly incorporate Sheffield Financial’s innovative prequalification technology into their own Dealer Spike website. This fully integrated financing solution empowers digital shoppers to see if they prequalify without any impact to their credit. Dealers will enjoy an integrated and efficient workflow, as Prequalified digital shoppers will be available in their Dealer Spike retailing portal.
Tim MacDonald, CEO of LeadVenture, parent company of Dealer Spike, added, “This new partnership will help our dealers accelerate their business and make the buying process even more frictionless for their consumers.”

The partnership between Dealer Spike and Sheffield Financial is set to transform the way dealerships operate in the digital realm, ultimately benefiting both dealers and consumers alike. Stay tuned for further updates as this collaboration continues to unfold.

Read this article to learn more about why dealers need to adapt now to thrive in the future.

LeadVenture named Exclusive Preferred Website Provider for UBCO

Wilsonville, OR – LeadVenture is now the preferred provider of websites to the UBCO dealer network. As part of the agreement, LeadVenture will provide its suite of industry-leading online products and solutions. Through LeadVenture’s ARI Network Services and Dealer Spike brands, UBCO’s nationwide network will have the advantages of responsive websites with lead- generation tools and highly effective digital media marketing. Digital Marketing tools include SEO, SEM, Marketing Automation and Targeted Advertising such as Geofencing, Retargeting, and Social Media Marketing.

Born in New Zealand, UBCO was founded on the idea of a rugged all-wheel-drive utility vehicle and has since evolved into a digitally connected EV platform. A leader in electric adventure motorcycle’s, UBCO’s focus is to increase access to everyday adventure. Leveraging the benefits of modern electric drive and battery technology UBCO powers your purpose while standing up for a responsible EV future. With this partnership, LeadVenture provides UBCO dealers with online platforms and digital tools to reach a broader audience – feeding hungry adventurers in the growing communities of clean transportation and electric vehicles.

“UBCO is thrilled to announce its official partnership with LeadVenture, aimed at enhancing the representation of our products on our dealer network’s websites and other platforms,” says Josh Harper, Director of Channel Marketing at UBCO. “Our goal is to enable more people to experience the thrill of riding on 2-wheels, and UBCO’s electric AWD bikes are the perfect product for that. LeadVenture is playing a pivotal role in amplifying our message through the dealership channels.”

LeadVenture will drive the creation of dealer websites, online leads, and in-store dealership sales for UBCO and is excited to collaborate with a company leading the way in electric transportation.

“We’re excited about the partnership with UBCO to provide their dealer network with award-winning digital marketing strategies and solutions,” says Amit Chandarana, LeadVenture Sr. Vice-President and Head of OEM Partnerships. “As they lead the evolution of next-generation electric bike technology, our targeted and tailored commerce solutions will drive UBCO brand awareness and low-funnel lead generation for Dealers.”

LeadVenture provides online platforms as unique as the digitally connected EV platforms of UBCO. Look for rollout in 2023.

Media Enquiries:
Joseph Pleich, Director of Brand Marketing
+1 (541) 410-1486

Dealer Spike and IronConnect Partner to Deliver an Advanced Inventory Integration

Wilsonville, OR – As dealers seek to stay ahead of their competitors, it is essential to have an advanced digital solution which provides an exceptional customer experience while streamlining internal operations. This strategic partnership between Dealer Spike, a LeadVenture brand, and IronConnect allows dealers to market their units to the correct audience whether that is a customer or another dealer on the IronConnect platform.

This integration allows dealerships to manage their inventory more efficiently while providing a seamless customer experience.

“Our partnership with IronConnect delivers an advanced integration solution that will help Dealer Spike’s agriculture, construction, truck and trailer dealers streamline their operations which will allow for business growth,” said Jason Lehman, LeadVenture’s Vice-President of Sales. “By integrating our website platforms with IronConnect’s comprehensive inventory management solution, we can provide a streamline experience for dealerships and their customers.”

This partnership unites Dealer Spike’s expertise in web design applications and its digital marketing toolset with IronConnect’s comprehensive suite of dealer management solutions for a more efficient inventory posting and selling experience.

“IronConnect’s inventory management solution is designed to help dealerships operate more effectively and allows the maximizing of margins on every deal. By integrating with Dealer Spike’s platform, we can make this process easier for our customers, and allow them to utilize the full suite of solutions we offer on every unit in their inventory including IronAdvisor, our market data analysis tool,” said AJ Neifert, President of IronConnect.

This advanced inventory solution from Dealer Spike and IronConnect is available to all agriculture, construction, truck, and trailer dealerships on the Dealer Spike platform nationwide.

LeadVenture selected as Preferred Website Provider for New Holland Construction

Wilsonville, OR – LeadVenture, the market leader of digital dealer solutions, has partnered with New Holland Construction North America, a brand of CNH Industrial, as the exclusive preferred provider of websites to its growing nationwide dealer network.

With the agreement, LeadVenture will provide various industry-leading online products and digital marketing tools. Through LeadVenture’s ARI Network Services and Dealer Spike brands, New Holland Construction dealers will be provided “New Holland Construction Branded Zone” sites. These experiences exclusively feature New Holland’s equipment eliminating competing brands. In addition, dealers will continue to have access to LeadVenture’s digital tool kit including inventory management, SEO, SEM, geofencing, retargeting, and social media marketing.

“Enhancing the online experience and capabilities for our dealers is imperative as we continue to grow the New Holland Construction brand in North America. It is also a major step in providing a seamless and consistent experience for the customer’s New Holland Construction buying journey,” states Tyler Mills, Head of New Holland Construction North America.

Through this partnership, LeadVenture provides New Holland Construction dealers with the benefit of increased brand awareness and an enhanced consumer shopping experience in the construction equipment market.

“We are excited to partner with New Holland and its dealer network. We are confident our commerce-enabling digital tools in conjunction with their innovative products will lead to a better experience for dealers and customers,” says Amit Chandarana, LeadVenture’s Senior Vice President, Head of OEM Partnerships. “It was evident from this year’s ConExpo, New Holland is creating a buzz in the industry.”

New Holland Construction will roll this program out to its North American dealers toward the end of April 2023.

Solectrac Electric Tractors Announces LeadVenture as Preferred Website Provider

Windsor, Calif. – Solectrac electric tractors are leading the charge to electrify the agriculture and utility space with its growing dealer network. In the interest of providing a superior digital experience to customers and dealers, Solectrac, a subsidiary of Ideanomics, has partnered with LeadVenture as its preferred provider of websites to Solectrac dealers nationwide.

LeadVenture will also provide various industry-leading online products and solutions. Through LeadVenture’s ARI Network Services and Dealer Spike brands, Solectrac dealers will be offered ‘Solectrac Zone’ websites with lead generation tools, and will provide SEO, SEM, geofencing, retargeting, and social media marketing.

Solectrac is leading the innovation of next-generation farm equipment with its electric tractors. “Solectrac tractors are unique in offering a powerful tractor that is better for people, livestock, and the environment. We also wanted to offer a unique online experience to our esteemed dealers and customers, that is why we selected LeadVenture,” said Mani Iyer, CEO Solectrac.

With this partnership, LeadVenture provides Solectrac a stronger and broader online presence for dealers with a focus on greater brand identity in the clean agriculture and electronic vehicle communities.

“We’re excited about the partnership with Solectrac, providing their dealers and customers with a modern commerce platform, says Amit Chandarana, LeadVenture’s Senior Vice-President, Head of OEM Partnerships. “As they lead the evolution of next generation agricultural technology, our Solectrac Branded Zone’s create an experience that increases engagement and delivers analytics to help optimize their business.”
Solectrac will begin rolling out the partnership to their dealer network in March.

Dealer Car Search Joins LeadVenture’s Family of Brands

LeadVenture welcomes Dealer Car Search to its market-leading portfolio of digital storefront and digital retail services. This acquisition provides a platform for LeadVenture’s growth strategy in the pre-owned auto market.

Dealer Car Search has spent more than a decade refining its proven suite of technology services to help more than 6,000 pre-owned auto dealers grow their revenue. The company’s digital storefront tools and superior customer service levels have won the Dealer Satisfaction Award for six years running. Dealer Car Search will continue to operate as a premier auto retail website and marketing provider under the umbrella of LeadVenture’s brand. Portico Capital Securities served as exclusive financial advisor to Dealer Car Search with respect to this transaction.

“We believe Dealer Car Search is the most full-featured platform with the greatest value proposition for pre-owned auto dealerships. We are thrilled to collaborate with this team of experts and innovators to accelerate our growth,” says Tim MacDonald, CEO of LeadVenture. “As the #1 provider of digital services for dealers in our core verticals, Dealer Car Search is the obvious platform to extend LeadVenture’s strategy and position into used auto.”

LeadVenture and Dealer Car Search are well-aligned in both services and strategies to help local dealers grow their businesses. Both companies are leading providers for digital storefront, retailing and marketing services in their respective vertical segments. LeadVenture’s complete digital toolkit includes lead-boosting services such as live chat and text, e-commerce and inventory management solutions, 360-degree virtual walkaround, ongoing ADA website compliance and digital marketing solutions for dealers across multiple verticals.

“It is an honor to be recognized by LeadVenture as the best of the best in the pre-owned auto retail industry, and we are excited to reach more dealers,” says Chris Wyndham, General Manager of Dealer Car Search. “We would like to thank the founder, Rick Wilson, and his wife, Stephanie Wilson, for their 14 years of dedicated service and stewardship of Dealer Car Search. We are excited to continue building the business upon the foundation they have laid. Dealer Car Search operates on the premise of continuous innovation and superior customer service. It is a pleasure to now join a company who does the same.”

Announcement of New President and Executive Officer for LeadVenture

LeadVenture, the award-winning provider of digital marketing solutions to dealers and equipment manufacturers, announced today that Roy W. Olivier is retiring as president and chief executive officer and will be succeeded by Tim MacDonald effective March 2020.

“It has been my honor to lead this company over the past 12 years, and I am very proud of the value we have created for our customers, employees and shareholders.” said Roy W. Olivier.  “I want to thank each of our amazing 1,100 employees for their support and ongoing commitment to helping our customers Sell More StuffTM.  This is the right time for me personally, and for the company, to transition to the next generation of leadership.  I am excited to hand over my role over to Tim MacDonald, who I believe will take LeadVenture to new heights.”

Tim MacDonald joins LeadVenture with more than 25 years of technology and software experience across enterprise, SMB and consumer industries. Having led the Expedia US business, as well as serving as chief product officer for SAP Concur, he brings a wealth of experience in ecommerce, digital marketing, product development, and software solutions for small and large businesses.

“I am incredibly excited to lead this amazing team and to help dealers and OEM’s grow their businesses through highly efficient marketing and innovative consumer experiences,” said Tim MacDonald. “As a powersport and marine enthusiast myself, I cannot imagine a more exciting space in which to have an impact.”

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